ViSenze Blog

ViSenze Innovator Spotlight: Embolden

Posted by ViSenze 04-September-2019

High return rates have long been one of the core problems of online fashion sellers, with preference-based reasons like fit, size, and style driving around 72 percent of returns. One way of solving this problem is by providing customers with high-quality visuals to bridge the gap between their expectations on clothes and reality. Embolden, a mobile app and online network, builds on this

How to increase conversions with visual search in e-commerce

Posted by ViSenze 04-June-2019

One of the common concerns about visual search is that while it can increase clickthrough rates and average order values on e-commerce sites, this growth doesn’t quite cross over into conversion rates.

 

What’s happening?

 

Although visual search is still a nascent technology, it holds huge potential for the e-commerce industry. In fact, the gap between image recognition and sales may not have

From Online to Offline: How Visual AI is merging the two worlds of shopping

Posted by ViSenze 14-May-2019

 

Visual is transforming digital commerce as we know it.  

 

Brands have been using visual search to improve the online shopping experience through new features like Search By Image, Visually Similar Recommendations, and Shop The Look. This is especially prominent in the visually stimulating realm of fashion and home decor.

 

H&M, for example, uses visual search to recommend similar items from

Step up your social commerce game with Visual AI

Posted by ViSenze 30-April-2019

 

It’s no secret that social media is where the war for consumer attention and loyalty is happening. According to Gartner, 74 percent of consumers rely on social networks for inspiration and information before making purchase decisions.

 

Unsurprisingly, brands have taken notice.

 

They’re no longer just using social networks to promote their offerings with ads and posts, they’re bringing the

How Visual Search has transformed the modern shopping experience

Posted by ViSenze 21-March-2019

A new customer shops at your online store. Do you know how they got there?

 

A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,

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