ViSenze Blog

How Visual Search has transformed the modern shopping experience

Posted by ViSenze 21-March-2019

A new customer shops at your online store. Do you know how they got there?

 

A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,

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