ViSenze Blog

The New Retail Experience: Merging Touchpoints For Success

Posted by Oliver Tan 19-October-2017

On a daily basis, readers are inundated with headlines about the impending “retail apocalypse” that brings with it dwindling foot traffic, store closures and the ultimate elimination of brick-and-mortar shopping. And though this might hold true for some legacy brands that have overextended their footprint throughout the years, it remains an unlikely scenario for the broader market. The rise of

What will drive success for online publishers in 2017

Posted by Anmol Arora 18-May-2017

This year has been all about brand safety, transparency and finding the money in distributed publishing. Facebook and Google are now attracting almost 85% of the new digital ad spends with platforms like Snapchat becoming media outlets on their own. For publishers, the focus is to strike a balance between publishing on platforms in a sustainable, profitable way and to keep a direct

Viewers to buyers: 3 ways to optimize your videos for conversion

Posted by ViSenze 12-February-2016

Video commerce - the practice of using video content to promote, sell and support products or services online - is becoming a bigger and bigger part of consumers' purchase journeys. Nowadays, the play button is the most compelling call-to-action on the web. In fact, research has found that 50% of online video was accountable for 50% of all mobile traffic, and internet networking giant Cisco

4 Solid facts on how men shop for fashion online

Posted by ViSenze 15-January-2016

It's no news online shopping is a popular sport for both men and women. However, men have been surpassing women when making purchases on the Web (surprise surprise)! In fact, according to a CNBC report, men tend to outspend the ladies by 20 to 30 percent per transaction, and it’s not music or gadgets that are leading the online shopping trend for men; rather, it’s menswear and accessories that

Future-proofing e-commerce apps

Posted by ViSenze 09-November-2015

Following our previous blog post on the ongoing debate between the mobile web and mobile app - and how this battle is going obsolete in 2016, Will Lindemann, Director of Growth at Branch Metrics has contributed this guest post on how to utilize innovative mobile technologies to reap massive rewards for your organization.


For shopping companies and lifestyle brands, the days of “betting on

How to evaluate visual search technology providers for an e-commerce business

Posted by ViSenze 02-November-2015

A Guide To Avoid Disappointment

With visual search as a gleaming new, promising and innovative technology, we understand that evaluating different providers can be an overwhelming task.

Having helped top e-commerce players in Asia such as Flipkart, Patsnap, Caratlane, Zalora, and Lazada implement visual search technology to their platforms, we understand the kind of questions you have when it

The ROI of using visual search technology for e-commerce

Posted by ViSenze 02-November-2015

You’ve heard about the Loch Ness Monster, right? Or of any other cryptids or mythical creatures - say, the Big Foot, the Kraken, mermaids? Now, measuring the ROI (return on investment) for the implementation of a new technology for your company may seem like one of these creatures - stuff that everyone talks about but no one has ever captured successfully.

Visual search technology: Why should retailers care?

Posted by ViSenze 02-November-2015

2014 was an exciting year in retail. Worldwide, sales hit a record high of $22 trillion. Omnichannel retailing became the norm, the mobile wallet was on the rise, retailers recognized the importance of and started leveraging on Big Data, and brands went after huge opportunities in emerging markets such as Brazil, China and India.

3 ways US retailers can prepare for Black Friday by learning from Flipkart’s Big Billion Days

Posted by ViSenze 29-October-2015

The highly-anticipated Black Friday is less than a month away. Halfway across the globe, India has already experienced its great Diwali 2015 holiday sale a few weeks ago. And since it is on par or even exceeding Black Friday sales in terms of scale and scope, there are quite a few things US retailers and e-commerce businesses can learn from it.

What’s Next in Fashion eCommerce to Increase Conversion Rates and Capitalise on the Booming Visual Commerce?

Posted by ViSenze 16-September-2015

This article written by the ViSenze team originally appeared on Marketizator's blog. 

Fashion has been the muse for many technological breakthroughs. It is the reason why Google Image Search was born in 2000, when the most popular search query was J.Lo’s slashed-to-the-navel green dress that she wore for the Grammy Awards. Fast forward to today, fashion is currently inspiring machine

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