The time for publishers to derive new revenue from popular content formats has come. You may ask, why at this moment? What has changed? First off, visual formats - in particular video content - has exploded in popularity. Second, consumers are wholly embracing the online revolution and are purchasing more products online than ever before. Third, consumers are ready to
The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.
Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered
Given that the sales of fashionable footwear is climbing by the billion every year and that men are spending nearly as much money on shoes as women are, shoe retailers ought to think about how they can further capitalize on this demand. Notably, one of the biggest trends in the market for footwear today is shoe customization.
Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.
Twenty four varieties of jam on day one, versus just six the next day proved that confronted with too many choices customers would rather not buy at all. The famous jam survey was conducted by psychologists Sheena Iyengar and Mark Lepper in 2000. Everyone who sampled the jams was provided with a $1 coupon. While more people nibbled on day one, it was the ones with just six jams to choose from
On a daily basis, readers are inundated with headlines about the impending “retail apocalypse” that brings with it dwindling foot traffic, store closures and the ultimate elimination of brick-and-mortar shopping. And though this might hold true for some legacy brands that have overextended their footprint throughout the years, it remains an unlikely scenario for the broader market. The rise of
Throughout history, music festivals have driven social and cultural revolutions. Events like Woodstock promoted “peace and music” in a time of political unrest and others like Live Aid drew attention to humanitarian crises on a global scale. And though some of today’s festivals tout worthwhile causes to their lineups, something far different is drawing people into their venues today - fashion.
This article was originally published in Forbes on 16th May 2017.
If you are a fashion retailer who is unfamiliar with machine learning, your education needs to start now.