ViSenze Blog

How to increase conversions with visual search in e-commerce

Posted by ViSenze 04-June-2019

One of the common concerns about visual search is that while it can increase clickthrough rates and average order values on e-commerce sites, this growth doesn’t quite cross over into conversion rates.

 

What’s happening?

 

Although visual search is still a nascent technology, it holds huge potential for the e-commerce industry. In fact, the gap between image recognition and sales may not have

From Online to Offline: How Visual AI is merging the two worlds of shopping

Posted by ViSenze 14-May-2019

 

Visual is transforming digital commerce as we know it.  

 

Brands have been using visual search to improve the online shopping experience through new features like Search By Image, Visually Similar Recommendations, and Shop The Look. This is especially prominent in the visually stimulating realm of fashion and home decor.

 

H&M, for example, uses visual search to recommend similar items from

ViSenze Strengthens Executive Team as Part of Wider Growth Strategy

Posted by ViSenze 30-April-2019

ViSenze welcomes the appointment of Chief Commercial Officer and Human Resources Director at the start of Q2

 

Brendan O’Shaughnessy brings sales and go-to-market experience to his new role as Chief Commercial Officer; Jasmine Phua will drive the organization's human resource strategy and implementation in her new role as Human Resources Director

We're delighted to announce the appointment of

Step up your social commerce game with Visual AI

Posted by ViSenze 30-April-2019

 

It’s no secret that social media is where the war for consumer attention and loyalty is happening. According to Gartner, 74 percent of consumers rely on social networks for inspiration and information before making purchase decisions.

 

Unsurprisingly, brands have taken notice.

 

They’re no longer just using social networks to promote their offerings with ads and posts, they’re bringing the

How Visual Search has transformed the modern shopping experience

Posted by ViSenze 21-March-2019

A new customer shops at your online store. Do you know how they got there?

 

A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,

ViSenze lands $20m Series C Funding

Posted by ViSenze 22-February-2019

ViSenze Raises $20 Million Series C to Further Advance the Adoption and Impact of Visual Commerce for Retailers and Smartphone Manufacturers

 

This week was a momentous and historical day for all of us here at ViSenze as we announced a total of $20 million raised in Series C funding. Gobi Partners, a venture capital firm focusing on innovative technologies in China, Hong Kong, and Southeast

Demystifying Machine Learning Model Development

Posted by ViSenze 29-August-2018

Do you want to train your own model on a customised AI model rather than starting from scratch?

 

As Artificial Intelligence usage increases across industries from security to healthcare, there is a matching upsurge in novel use cases that traditional out-of-box solutions can no longer answer to.

The Road To Video Monetization

Posted by ViSenze 02-May-2018

The time for publishers to derive new revenue from popular content formats has come. You may ask, why at this moment? What has changed? First off, visual formats - in particular video content - has exploded in popularity. Second, consumers are wholly embracing the online revolution and are purchasing more products online than ever before. Third, consumers are ready to 

How Digital Convergence Changed Consumers

Posted by Oliver Tan 09-April-2018

The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.

Computer Vision for Intellectual Property Search

Posted by ViSenze 05-April-2018

Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered

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