High return rates have long been one of the core problems of online fashion sellers, with preference-based reasons like fit, size, and style driving around 72 percent of returns. One way of solving this problem is by providing customers with high-quality visuals to bridge the gap between their expectations on clothes and reality. Embolden, a mobile app and online network, builds on this
One of the common concerns about visual search is that while it can increase clickthrough rates and average order values on e-commerce sites, this growth doesn’t quite cross over into conversion rates.
Although visual search is still a nascent technology, it holds huge potential for the e-commerce industry. In fact, the gap between image recognition and sales may not have
Visual is transforming digital commerce as we know it.
Brands have been using visual search to improve the online shopping experience through new features like Search By Image, Visually Similar Recommendations, and Shop The Look. This is especially prominent in the visually stimulating realm of fashion and home decor.
H&M, for example, uses visual search to recommend similar items from
It’s no secret that social media is where the war for consumer attention and loyalty is happening. According to Gartner, 74 percent of consumers rely on social networks for inspiration and information before making purchase decisions.
Unsurprisingly, brands have taken notice.
They’re no longer just using social networks to promote their offerings with ads and posts, they’re bringing the
A new customer shops at your online store. Do you know how they got there?
A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,