New technology reduces the time it takes shoppers to discover products and increases conversion rates, creating new, additive revenue for publishers, and lessening their dependence on traditional advertising
NEW YORK - (BUSINESS WIRE) - ViSenze, the artificial intelligence company that develops breakthrough visual technology for e-commerce and digital businesses, today announced the availability of its Visual Commerce Platform. The solution, powered by the company’s proven visual intelligence technology, enables publishers to monetize their editorial image and video content while preserving the user experience.
“The inability to monetize visual assets on websites is a pain point shared across the media industry. These organizations are keen to adapt to the needs of today’s well-connected, web-savvy consumer,” said Oliver Tan, Co-Founder and CEO, ViSenze. “With our Visual Commerce Platform, editorial images and videos become shoppable, virtual storefronts that inspire consumers by exposing them to the products shown.”
Over the past few years, online publishing has become increasingly visual, yet the primary approach to publisher monetization remains traditional advertising that consumes valuable on-site real estate. Simultaneously, today’s online audiences are highly motivated to purchase at what the industry calls “moments of inspiration” that are essentially buy-triggers generated by visual content seen across the web. For publishers, this combination of a shift in shopper behavior and growth in demand for visual content represents a significant financial opportunity, one that can complement existing ad revenue streams, as publishers effectively transform inspiration into purchases. Alongside this shift in consumer behavior, e-commerce sales hit $395 billion in 2016, a 16 percent increase from 2015. In 2016, e-commerce alone accounted for approximately 42 percent of all retail sales growth [Internet Retailer].
ViSenze uses visual intelligence to analyze image and video content, automatically linking the content to products from online retailers, delivering an elegant and non-intrusive user experience. With this technology, ViSenze enables publishers to facilitate a closer connection between brands and content in a relevant context.
“In a world where online retail continues to gain market share, content driven commerce is fast becoming a crucial channel for brands to increase sales volume and acquire new customers. Failure to capture customers at moments when they’re most likely to buy falters the customer journey resulting in lost revenue,” said Anmol Arora, Head, Visual Commerce Platform, ViSenze.
ViSenze is an artificial intelligence (AI) company that bridges digital content and commerce through visual search and discovery. Built on deep learning and computer vision technology, the company’s solutions are used by major retail businesses like Rakuten and ASOS, helping over 250 million daily active users make better buying decisions by simplifying the way they search for products. ViSenze automatically converts digital images into engagement opportunities and makes videos shoppable at-scale for media owners.
Voted Singapore’s Most Promising Startup at Emerging Enterprise Awards 2015, the company is also a MasterCard Startpath Global startup and features amongst the industry’s top AI startups by CB Insights, Bloomberg Beta, VentureBeat, and Datamation. ViSenze has offices in San Francisco, London, New Delhi, Beijing, and Singapore.
Kristen Sceppa, 617-797-5174