Search By Image
While launching a new ecommerce platform in Dubai, Al Tayer group wanted to make sure that they're able to differentiate themselves in the hypercompetitive fashion retail industry through user experience. Al Tayer wanted to make sure that their key customer segment for this launch is able to discover products they see around them and on social media without having to rely on keywords.
For their new new ecommerce initiative called Nisnass, Al Tayer enabled search by image by ViSenze on the mobile app. The search by image capability allows shoppers to discover products using their camera or photographs/screenshots they've saved in their phones.
Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.