As the largest luxury retailer in the Middle East, Al Tayer Group hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, the Group has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. 

Nisnass is the latest e-commerce launch from Al Tayer Insignia, one that’s targeted at digitally savvy shoppers of the “now” generation.

Industry

Online Fashion

Technology Used

Search By Image

Headquarters

Dubai

Al Tayer ViSenze 1

Challenges

While launching a new ecommerce platform in Dubai, Al Tayer group wanted to make sure that they're able to differentiate themselves in the hypercompetitive fashion retail industry through user experience. Al Tayer wanted to make sure that their key customer segment for this launch is able to discover products they see around them and on social media without having to rely on keywords.

Solution

For their new new ecommerce initiative called Nisnass, Al Tayer enabled search by image by ViSenze on the mobile app. The search by image capability allows shoppers to discover products using their camera or photographs/screenshots they've saved in their phones.

Al Tayer's ROI

HIGHER CONVERSION
RATES

BETTER PRODUCT DISCOVERY PROCESS

HIGHER PRODUCT SEARCH EFFICIENCY

 al tayer nisnass visenze

Search By Image

Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.

Find out how A.I. powered visual search can help your business

Contact Us