ASOS is a global fashion destination and community offering cutting-edge fashion and fashion-related content. Sells over 80,000 branded and own-brand products through localized mobile and web experiences. Ships to over 140 countries from fulfilment centres in the UK, US, Europe and China

Industry

Fashion Ecommerce

Technology Used

Search By Image On Mobile

Headquarters

London, United Kingdom

Challenges

ASOS wanted to ensure that they are able to differentiate themselves in the marketplace and make discovery an easy process for shoppers. Give the recent explosion of social content, shoppers are often inspired to buy what they see around them but can find it difficult to find these products.

Solution

ASOS enabled search by image on its global mobile app for its UK audience to ensure shoppers can find what they're inspired to buy from the extensive collection. The search by image capability allows shoppers to discover great products using their camera or photographs/screenshots they've saved in their phones.

ASOS's ROI

HIGHER CONVERSION
RATES

BETTER PRODUCT DISCOVERY PROCESS

HIGHER PRODUCT SEARCH EFFICIENCY

Search By Image

Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.

Find out how A.I. powered visual search can help your business

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