Search By Image On Mobile
London, United Kingdom
ASOS wanted to ensure that they are able to differentiate themselves in the marketplace and make discovery an easy process for shoppers. Give the recent explosion of social content, shoppers are often inspired to buy what they see around them but can find it difficult to find these products.
ASOS enabled search by image on its global mobile app for its UK audience to ensure shoppers can find what they're inspired to buy from the extensive collection. The search by image capability allows shoppers to discover great products using their camera or photographs/screenshots they've saved in their phones.
Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.