Caratlane is India's largest online jewellery store. The company was launched in 2008. Instead of maintaining a conventional inventory, the company relies on several thousand vendors who supply gems on request. The company also operated more than ten retail outlets across the country.

Industry

Jewellery

Technology Used

Visually Similar Product Recommendations

Headquarters

India

Challenges

CaratLane has a huge product catalog on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.

Solution

Caratlane uses Visually Similar Product Recommendations to increase engagement and ensure that shoppers can discover products easily. These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices.

Caratlane's ROI

HIGHER CONVERSION
RATES

BETTER PRODUCT DISCOVERY PROCESS

HIGHER PRODUCT SEARCH EFFICIENCY

 

Visually Similar Product Recommendations

Allows shoppers to discover visually similar products. Online retailers use recommendations to power features like You May Also Like and Out of Stock Recommendations

Find out how A.I. powered visual search can help your business

Contact Us