Interpark is a South Korean online auction and shopping mall where consumers from around the world buy and sell goods and services. The company was established in 1996 and has 20 million members registered and more than 47 million products listed on the platform.

Industry

E-commerce

Technology Used

Search By Image and Visually Similar Recommendations

Headquarters

South Korea

Challenges

Interpark has a huge product catalog on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.

Solution

With Visually Similar Product Recommendation, Interpark consumers can explore similar products to the one they are looking at. These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices and increase conversion for the company. 

Interpark's ROI

HIGHER CONVERSION
RATES

BETTER PRODUCT DISCOVERY PROCESS

HIGHER PRODUCT SEARCH EFFICIENCY

Visually Similar Product Recommendations

Allows shoppers to discover visually similar products. Online retailers use recommendations to power features like You May Also Like and Out of Stock Recommendations.

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