Presents visually similar product recommendations on product pages in order to increase engagement rate.
CaratLane has a huge product catalog on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.
With Find Similar, CaratLane consumers can explore similar products to the one they are looking at. These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices and complete the purchase.