Jonathan Perelman, Vice President of agency strategy at Buzzfeed, at the Abu Dhabi Media Summit in 2013.
The above one-liner sums up how ineffective advertisements have become in today’s world, because most of the times the ads are not placed in a relevant context.
Turn images and videos into engagement by targeting the most resonating visual content with the most relevant ad concepts.
For example, our technology can “read” a video and help you to understand the context of the content, in order for you to display the most relevant ad on it.
Generate visual analytics and brand perceptions from social media platforms to get insights from consumers’ visual microcosmos.
Unlock a new level of understanding as to what visual content your target audience is posting. ViSenze is able to process and analyze user-generated images and videos, and let you know where your brand appears.
You can conduct nudity filtering on visual ad content and filter out inappropriate images.
This is really useful for fashion and baby product brands especially, or for publishers with more conservative audiences.