The digital-age fashion shoppers are inspired by celebrities and influencers on social media and shopping platforms.
- 55% of GenZ US shoppers say their purchases are influenced by social media
- 70% of fashion searches are triggered by an existing image or a screenshot
Brands and retailers curate content to drive inspiration and guide decision-making. However, some still work on a content strategy that is manual and, hence not scalable.
How can brands scale their efforts to stay relevant and ahead of the game?