Visual Shopping Trends 2020 (China) Report

Best Practices

About eBook

Covid has changed the way consumers shop online and offline. In our 4th Annual Shopping Survey, we surveyed over 600 consumers from China to find out how Covid-19 has impacted their shopping behavior for non-essentials, such as fashion items, and what they expect from their shopping experiences. We also sought to better understand how consumers get inspired, discover, search, and buy products online and offline.

Key takeaways from the eBook


Covid-19 reshapes Chinese consumer shopping habits


Technology adapts to changing consumer preferences


Online shopping driven by ease and digital experiences


Video content influences consumer shopping trends