ViSenze Blog

Demystifying Machine Learning Model Development

Posted by ViSenze 29-August-2018

Do you want to train your own model on a customised AI model rather than starting from scratch?

 

As Artificial Intelligence usage increases across industries from security to healthcare, there is a matching upsurge in novel use cases that traditional out-of-box solutions can no longer answer to.

How Matahari Mall embraced AI in face of changing consumer behaviour

Posted by ViSenze 27-August-2018

PwC’s 2018 Global Consumer Insights Survey revealed that, when it comes to finding inspiration, social media has become the biggest source for new-age consumers, with 37% turning to social networks, and an additional 20% turning to visual social networks. A key player in this trend, Indonesia is becoming the social media capital of the world: in a survey by GlobalWebIndex on social media usage

Inconsistent Taxonomies Result In Underwhelming Search Experiences

Posted by ViSenze 12-April-2018

Taxonomy is commonly referred to as the classification of things. In retail, taxonomy discerns the name of an item, its classification, and organizes items by its primary and secondary search characteristics. In an ideal world, taxonomies utilized by retailers should allow customers to easily and quickly locate products that they are looking for while browsing. Interestingly, when developed

How Digital Convergence Changed Consumers

Posted by Oliver Tan 09-April-2018

The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.

Will brick-and-mortar stores ever disappear? Not likely, but the next move should be to bridge the gap between physical and online shopping.

Posted by ViSenze 26-March-2018

Compare the shopping landscape of today to that of fifteen, ten, or even five years ago and you’ll find a completely different ecosystem today. It is, therefore, not surprising for many to question if brick-and-mortar stores will ever disappear sometime in the future due to the prevalence of online shopping. This could be true to a certain extent, but is very improbable for the broader market

How Artificial Intelligence Can Ease The Taxing Shoe Customization Process

Posted by ViSenze 20-March-2018

Given that the sales of fashionable footwear is climbing by the billion every year and that men are spending nearly as much money on shoes as women are, shoe retailers ought to think about how they can further capitalize on this demand. Notably, one of the biggest trends in the market for footwear today is shoe customization.

Online Retail And The Power Of User Generated Content

Posted by ViSenze 14-March-2018

The Internet is a highly visual space where billions of people gather; a free-flowing space for ever-growing opinions and user generated content. Undoubtedly, social media platforms were a major turnin  point in the history of the Internet - the years between 2004 and 2011 saw the public swarming towards joining social media platforms such as Facebook, Instagram, YouTube, Snapchat, and

AI Will Unlock The Value Of Mobile Images

Posted by Oliver Tan 18-December-2017

Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.

Recommender Systems Can Make Or Break Your Business

Posted by ViSenze 17-November-2017

Twenty four varieties of jam on day one, versus just six the next day proved that confronted with too many choices customers would rather not buy at all. The famous jam survey was conducted by psychologists Sheena Iyengar and Mark Lepper in 2000. Everyone who sampled the jams was provided with a $1 coupon. While more people nibbled on day one, it was the ones with just six jams to choose from

The New Retail Experience: Merging Touchpoints For Success

Posted by Oliver Tan 19-October-2017

On a daily basis, readers are inundated with headlines about the impending “retail apocalypse” that brings with it dwindling foot traffic, store closures and the ultimate elimination of brick-and-mortar shopping. And though this might hold true for some legacy brands that have overextended their footprint throughout the years, it remains an unlikely scenario for the broader market. The rise of

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