High return rates have long been one of the core problems of online fashion sellers, with preference-based reasons like fit, size, and style driving around 72 percent of returns. One way of solving this problem is by providing customers with high-quality visuals to bridge the gap between their expectations on clothes and reality. Embolden, a mobile app and online network, builds on this
One of the common concerns about visual search is that while it can increase clickthrough rates and average order values on e-commerce sites, this growth doesn’t quite cross over into conversion rates.
Although visual search is still a nascent technology, it holds huge potential for the e-commerce industry. In fact, the gap between image recognition and sales may not have
Visual is transforming digital commerce as we know it.
Brands have been using visual search to improve the online shopping experience through new features like Search By Image, Visually Similar Recommendations, and Shop The Look. This is especially prominent in the visually stimulating realm of fashion and home decor.
H&M, for example, uses visual search to recommend similar items from
It’s no secret that social media is where the war for consumer attention and loyalty is happening. According to Gartner, 74 percent of consumers rely on social networks for inspiration and information before making purchase decisions.
Unsurprisingly, brands have taken notice.
They’re no longer just using social networks to promote their offerings with ads and posts, they’re bringing the
A new customer shops at your online store. Do you know how they got there?
A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,
Do you want to train your own model on a customised AI model rather than starting from scratch?
As Artificial Intelligence usage increases across industries from security to healthcare, there is a matching upsurge in novel use cases that traditional out-of-box solutions can no longer answer to.
PwC’s 2018 Global Consumer Insights Survey revealed that, when it comes to finding inspiration, social media has become the biggest source for new-age consumers, with 37% turning to social networks, and an additional 20% turning to visual social networks. A key player in this trend, Indonesia is becoming the social media capital of the world: in a survey by GlobalWebIndex on social media usage
Taxonomy is commonly referred to as the classification of things. In retail, taxonomy discerns the name of an item, its classification, and organizes items by its primary and secondary search characteristics. In an ideal world, taxonomies utilized by retailers should allow customers to easily and quickly locate products that they are looking for while browsing. Interestingly, when developed
The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.
Compare the shopping landscape of today to that of fifteen, ten, or even five years ago and you’ll find a completely different ecosystem today. It is, therefore, not surprising for many to question if brick-and-mortar stores will ever disappear sometime in the future due to the prevalence of online shopping. This could be true to a certain extent, but is very improbable for the broader market