Video commerce - the practice of using video content to promote, sell and support products or services online - is becoming a bigger and bigger part of consumers' purchase journeys. Nowadays, the play button is the most compelling call-to-action on the web. In fact, research has found that 50% of online video was accountable for 50% of all mobile traffic, and internet networking giant Cisco
It’s hard to think that machine learning (the current buzzword in science and tech) can be applied to the world of e-commerce. For those unfamiliar with this term: Machine learning explores the study and construction of algorithms that can learn from and make predictions based on data. These algorithms are able to model complex relationships between inputs and outputs, and to find patterns in
The ecommerce industry continues to progress further with the rapid development of technology, but there are some age-old barriers that retailers need to overcome. A major finding in this Business Insider report asserts that approximately $4 trillion worth of merchandise were abandoned in online shopping carts in 2014, and about 63% of that is potentially recoverable by savvy online retailers.
Recent e-commerce trends have cemented the fact that the buyer’s journey has transformed from a passive, linear process to an interactive adventure for online customers, aptly referred to as the age of the consumer.
Whereas the buyer’s journey used to be dictated by brands before, consumers are now taking control of their personalized purchasing cycle. With billions of online users immersed in
It's no news online shopping is a popular sport for both men and women. However, men have been surpassing women when making purchases on the Web (surprise surprise)! In fact, according to a CNBC report, men tend to outspend the ladies by 20 to 30 percent per transaction, and it’s not music or gadgets that are leading the online shopping trend for men; rather, it’s menswear and accessories that
With a global growing jewelry market expected to reach a total of $272B in sales by 2020, and customers more and more comfortable with online shopping even for big ticket purchases, jewelry e-commerce is starting to shine on like never before.
London, one of the world’s Big Four fashion capitals, is getting more and more renowned for its successful fashion tech startup scene. And it fully deserves its geek-chic crown.
En vogue companies like Asos, Farfetch, Net A Porter, Lyst and Thread, all born and bred in London, have proven that success comes from adopting tech innovation that leads to great user experience.
As your e-commerce site or mobile app steadily gain visitors, an important question you need to answer at this point is:
How can you bridge the gap between your customers and the products you present?
Like “athleisure” fashion or salted caramel, Indian e-commerce giant Flipkart’s new mobile website is a boon to consumers as it offers the best of two worlds. Called Flipkart Lite, the site combines the rivalling realms of mobile apps and the mobile web. Launched on 9th November 2015 and heralded as the first of its kind in the world, the site gives an app-like shopping experience without
The ecommerce industry is getting hotter and hotter. In the last 5 years, investors poured into it $30.3 billion, out of which a third happened in 2014 alone, according to CBinsights. That means the competition between ecommerce businesses is fierce. Hence every player is on the lookout for ecommerce solutions to make the business stand out and get ahead of competition in other ways than