ViSenze Blog

How Matahari Mall embraced AI in face of changing consumer behaviour

Posted by ViSenze 27-August-2018

PwC’s 2018 Global Consumer Insights Survey revealed that, when it comes to finding inspiration, social media has become the biggest source for new-age consumers, with 37% turning to social networks, and an additional 20% turning to visual social networks. A key player in this trend, Indonesia is becoming the social media capital of the world: in a survey by GlobalWebIndex on social media usage

Computer Vision for Intellectual Property Search

Posted by ViSenze 05-April-2018

Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered

Will brick-and-mortar stores ever disappear? Not likely, but the next move should be to bridge the gap between physical and online shopping.

Posted by ViSenze 26-March-2018

Compare the shopping landscape of today to that of fifteen, ten, or even five years ago and you’ll find a completely different ecosystem today. It is, therefore, not surprising for many to question if brick-and-mortar stores will ever disappear sometime in the future due to the prevalence of online shopping. This could be true to a certain extent, but is very improbable for the broader market

Online Retail And The Power Of User Generated Content

Posted by ViSenze 14-March-2018

The Internet is a highly visual space where billions of people gather; a free-flowing space for ever-growing opinions and user generated content. Undoubtedly, social media platforms were a major turnin  point in the history of the Internet - the years between 2004 and 2011 saw the public swarming towards joining social media platforms such as Facebook, Instagram, YouTube, Snapchat, and

Festival Fashion: Retail’s Greatest Opportunity and How to Tap Into It

Posted by Oliver Tan 31-August-2017

Throughout history, music festivals have driven social and cultural revolutions. Events like Woodstock promoted “peace and music” in a time of political unrest and others like Live Aid drew attention to humanitarian crises on a global scale. And though some of today’s festivals tout worthwhile causes to their lineups, something far different is drawing people into their venues today - fashion.

How Does A Machine Learn?

Posted by Oliver Tan 07-June-2017

This article was originally published in Forbes on 2nd May 2017.

The idea of machine learning sounds like a science fiction thriller or action movie where a computer takes over the world. It rarely goes well for the humans (remember I, Robot?). Machine learning is a form of artificial intelligence, and if you ask a computer scientist, you will get a highly technical answer that involves

What will drive success for online publishers in 2017

Posted by Anmol Arora 18-May-2017

This year has been all about brand safety, transparency and finding the money in distributed publishing. Facebook and Google are now attracting almost 85% of the new digital ad spends with platforms like Snapchat becoming media outlets on their own. For publishers, the focus is to strike a balance between publishing on platforms in a sustainable, profitable way and to keep a direct

Focusing the Lens on Visual Search

Posted by Oliver Tan 25-April-2017

With the introduction of one new feature, Pinterest has become the world’s preeminent platform for visual search. But let’s start at the beginning. If you aren’t one of the 151 million people around the world using Pinterest, I will describe it: It is a social network for images. It is also arguably the world’s most popular destination for visual discovery. “Pinners,” as Pinterest users are

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