ViSenze Blog

How to increase conversions with visual search in e-commerce

Posted by ViSenze 04-June-2019

One of the common concerns about visual search is that while it can increase clickthrough rates and average order values on e-commerce sites, this growth doesn’t quite cross over into conversion rates.

 

What’s happening?

 

Although visual search is still a nascent technology, it holds huge potential for the e-commerce industry. In fact, the gap between image recognition and sales may not have

From Online to Offline: How Visual AI is merging the two worlds of shopping

Posted by ViSenze 14-May-2019

 

Visual is transforming digital commerce as we know it.  

 

Brands have been using visual search to improve the online shopping experience through new features like Search By Image, Visually Similar Recommendations, and Shop The Look. This is especially prominent in the visually stimulating realm of fashion and home decor.

 

H&M, for example, uses visual search to recommend similar items from

ViSenze Strengthens Executive Team as Part of Wider Growth Strategy

Posted by ViSenze 30-April-2019

ViSenze welcomes the appointment of Chief Commercial Officer and Human Resources Director at the start of Q2

 

Brendan O’Shaughnessy brings sales and go-to-market experience to his new role as Chief Commercial Officer; Jasmine Phua will drive the organization's human resource strategy and implementation in her new role as Human Resources Director

We're delighted to announce the appointment of

Step up your social commerce game with Visual AI

Posted by ViSenze 30-April-2019

 

It’s no secret that social media is where the war for consumer attention and loyalty is happening. According to Gartner, 74 percent of consumers rely on social networks for inspiration and information before making purchase decisions.

 

Unsurprisingly, brands have taken notice.

 

They’re no longer just using social networks to promote their offerings with ads and posts, they’re bringing the

How Visual Search has transformed the modern shopping experience

Posted by ViSenze 21-March-2019

A new customer shops at your online store. Do you know how they got there?

 

A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,

ViSenze lands $20m Series C Funding

Posted by ViSenze 22-February-2019

ViSenze Raises $20 Million Series C to Further Advance the Adoption and Impact of Visual Commerce for Retailers and Smartphone Manufacturers

 

This week was a momentous and historical day for all of us here at ViSenze as we announced a total of $20 million raised in Series C funding. Gobi Partners, a venture capital firm focusing on innovative technologies in China, Hong Kong, and Southeast

How Matahari Mall embraced AI in face of changing consumer behaviour

Posted by ViSenze 27-August-2018

PwC’s 2018 Global Consumer Insights Survey revealed that, when it comes to finding inspiration, social media has become the biggest source for new-age consumers, with 37% turning to social networks, and an additional 20% turning to visual social networks. A key player in this trend, Indonesia is becoming the social media capital of the world: in a survey by GlobalWebIndex on social media usage

Computer Vision for Intellectual Property Search

Posted by ViSenze 05-April-2018

Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered

Will brick-and-mortar stores ever disappear? Not likely, but the next move should be to bridge the gap between physical and online shopping.

Posted by ViSenze 26-March-2018

Compare the shopping landscape of today to that of fifteen, ten, or even five years ago and you’ll find a completely different ecosystem today. It is, therefore, not surprising for many to question if brick-and-mortar stores will ever disappear sometime in the future due to the prevalence of online shopping. This could be true to a certain extent, but is very improbable for the broader market

Online Retail And The Power Of User Generated Content

Posted by ViSenze 14-March-2018

The Internet is a highly visual space where billions of people gather; a free-flowing space for ever-growing opinions and user generated content. Undoubtedly, social media platforms were a major turnin  point in the history of the Internet - the years between 2004 and 2011 saw the public swarming towards joining social media platforms such as Facebook, Instagram, YouTube, Snapchat, and

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