Search By Image
USD 14.4 Billion (2016)
UNIQLO wanted to bridge the gap between products that people see around them and wish to buy, and products that are shown online based on text based search queries. The limitations of text based search were resulting in customers failing to discover products that already existed in UNIQLO’s catalog and in turn, lost revenue.
UNIQLO implemented Search by Image to ensure that customers can search for products using the actual source of inspiration, especially in cases where a text based description is likely to fall short. By introducing Search by Image, UNIQLO was also able to push their omni-channel approach further, as in-store shoppers could now easily search for same products online.
Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.