Search by Image on Mobile eliminates cumbersome keyword guessing attempts to find matching products. Shoppers use images to search for matching or similar items in Myntra's database. The process is fully-automated and does not require any human intervention.
With over hundreds of thousands of products in their catalog, Myntra wanted to give their shoppers a better search experience on the mobile commerce app in order to find the exact fashion item that they would like to purchase.
Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.