Visual Search by Image makes it super easy for any shopper to take a photo of an item in store and search online. This eliminates ineffective and time consuming keyword guessing attempts during the product search and discovery process on uniqlo.co.jp. Instead, shoppers could just take a photo of an item they see on the aisle, and look for matching items in UNIQLO’s online and offline stores.
As a leading clothing retail brand with over 1360 stores worldwide, UNIQLO wanted to connect offline shopping to online product discovery. They wanted an easy way to convert shoppers walking to any clothing store, not just UNIQLO by giving them a way to search for products they are seeing offline; They wanted to take advantage of the smartphone features to help shoppers who are “showrooming” inside a store.
Allows shoppers to upload a photo of a pair of eyewear in order to search for exact or similar products on the platform.