EyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations

Ecommerce

EyeBuyDirect (EBD) is one of the leading online retailers of prescription eyeglasses and sunglasses. EBD sells thousands of frame styles, and their products range from classic to fashion-forward. In addition, their products sit at several different price points, allowing customers worldwide to find a unique style that fits their budget.

+20%

Click-Through Rate

+1.2 million

Revenue on Mobile

+7%

Conversions

Improve and Optimize Product Recommendations

EBD had an existing product recommendations engine. The tool was built on simple technology that was prone to inefficiencies. Because recommended products weren’t exactly the right match, this impacted the customer experience while limiting EBD’s ability to cross-sell and up-sell.

Shoppers were only seeing a small selection of similar products and missing a wide selection of frames that fit their personal styles. In early 2020, EBD recognized the opportunity to improve its product recommendations engine.

Maximize Customer Journey and Boost Average Order Value

EBD saw about a 20% increase in click-through rates within a month of implementing ViSenze Smart Recommendations. A pricing logic was also added to EBD’s recommendations engine.

EBD also launched a Similar Styles Results Page. When customers click on a frame style, they’re presented with four visually similar styles below the page’s hero image. This produced extraordinary results by guiding customers to frame options that match their personal tastes.

The average overall session value among users exposed to similar products increased by 2.4%, resulting in a projected annual revenue increase of $1.15 million.

Visual AI is a cool and fascinating technology and it’s easy to see how it could be used in other industries beyond eyewear. I would recommend working with ViSenze because our relationship has been strong. They’ve helped us by developing new solutions based on our feedback, and that’s been great for us.

Alex Alekseev

Director of User Experience (UX)

EBD saw an increase of $1.2 million in its annual revenue on mobile alone and is seeing a 7% increase in conversions after implementing ViSenze Smart Recommendations

EyeBuyDirect Case Study