EyeBuyDirect Sees 29x ROI by Optimizing Product Recommendations

E-Commerce

Founded in 2006, EyeBuyDirect is one of the leading online retailers of prescription eyeglasses and sunglasses. Their mission is to improve lives by making quality eyewear more accessible to the 2.5 billion people living with uncorrected vision across the globe.

The Challenge

In early 2020, EBD recognized an opportunity to improve its existing product recommendation engine. The tool was built on simple technology that was prone to inefficiencies. Shoppers were only seeing a small selection of similar products and missing out on a wide selection of frames that fit their personal styles.

The Solution

ViSenze Smart Recommendations.

The Results

EBD saw about a 20% increase in clickthrough rates a month after deploying the ViSenze Smart Recommendations solution.

As of April 2021, this has resulted in a projected annual revenue increase of $1.15 million on mobile alone, and EBD has already seen a 29x return on investment after fine-tuning the ViSenze recommendation engine.