Global online retailer enhances user engagement on Facebook Messenger with ViSenze’s Chatbot solution

Fashion E-Commerce

This global online retailer sells hundreds of fashion/cosmetic brands, delivers globally, and is known for being innovative in the e-commerce space. The retailer has a chatbot integrated within Facebook Messenger to engage their consumers while they are browsing on social media.

Challenges

User engagement
New leads

The retailer wanted to elevate consumers’ product discovery experience from within the chatbot using innovative technologies.

This would give their consumers instant access to the entire catalog of fashion brands, thereby increasing  the chance of the consumer finding the product they’re looking for.

Solution

ViSenze’s Chatbot solution enabled the retailer to simplify product discovery for the consumers on social media using visual AI technology. Our solution is integrated within their chatbot service on the Facebook Messenger.

How it works:

Within the chatbot, the consumers can upload an image of a fashion item they like and get highly relevant visually similar items from the retailer’s catalog.

Our solution utilizes computer vision and AI technologies to identify multiple fashion items in the image and recommend the most relevant product results – either exact same item or visually similar – from the retailer’s catalog.

Impact

The retailer enhanced consumers’ chatbot experience to guide them into the buying funnel from social media platforms.

With our Chatbot solution, the retailer achieved:

Increase in user engagement on social platform

Increase in new leads to the website/app

Read other customer success stories:

Global fashion retailer reduces customer query resolution time using ViSenze’s Chatbot solution


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