How Samsung is giving brands the edge with fashion Visual Search by ViSenze

To promote the recent launch of new Galaxy Note10, Samsung teamed up with Zalora at its Fashion Festival to showcase how Bixby Vision Shopping can allow people to snap a picture and immediately search for a similar style directly through the camera app. “It was thanks to Visenze that we were able to effectively surface Zalora’s clothes within the search results which helped drive value for the retailer.” says Christopher Tarr, the director of mobile customer experience and monetization at Samsung Electronics. Tarr says Samsung and Visenze have since expanded the partnership after the fashion show to include pop up experiences and “other exciting things” that he declined to reveal.