ZALORA uses search by image to improve product search and discovery on its extensive catalogue

Fashion E-Commerce

“We want to give our customers joy in shopping by just taking a photo of any fashion objects that grab their attention” – Karthik Subramanian, CTO, Zalora Group 


Zalora is Asia’s leading online fashion retailer with more than 41 million monthly visits to its website and more than 20 million app downloads.

ZALORA has a catalog of more than 3,000 brands on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.


By implementing AI/ML-powered solutions such as Search by Image and Visually Similar Product Recommendations, Zalora enabled a better search and discovery experience for its customers.

ViSenze used Amazon EC2, EKS, S3, Lambda to deploy AI/ML-based solutions quickly in a scalable manner.