“We want to give our customers joy in shopping by just taking a photo of any fashion objects that grab their attention" - Karthik Subramanian, CTO, Zalora Group 

Industry

Fashion Ecommerce

Technology Used

Search By Image

User Base

7.6 Million Active Users

Challenges

Zalora is Asia’s leading online fashion retailer with more than 200 million visits to its website and more than 4 million app downloads.

ZALORA has a catalog of more than 200,000 items on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.

Solution

By implementing Search by Image and Visually Similar Product Recommendations, Zalora enabled a better search and discovery experience for its customers.  

Zalora's ROI

HIGHER CONVERSION
RATES

BETTER PRODUCT DISCOVERY PROCESS

HIGHER PRODUCT SEARCH EFFICIENCY

Search By Image

Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.

Find out how A.I. powered visual search can help your business

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