Visual Search by Image with color makes it very easy for a shoppers to search for the desired item using an image and also buy same colored products across different categories. Shoppers can now login to fashion category of Rakuten Ichiba mobile site, snap a photo and purchase the desired products. If shoppers want to search for a different color of the same product, they can switch the color option and check for a range of similar items in the same color range. With Re-search on this image option, shoppers can narrow down on the existing search results and make shopping a much more simpler process.
As products on the e-commerce site are uploaded by different merchants, Rakuten Ichiba wanted to make different merchant products more discoverable for the shoppers. They wanted to make the Rakuten Ichiba site more fashion oriented.
Allows shoppers to upload a photo in order to search for exact or similar products on the platform using color search.