ViSenze solution

Visual Search by Image with color makes it very easy for  a shoppers to search for the desired item using an image and also buy same colored products across different categories. Shoppers can now login to fashion category of Rakuten Ichiba mobile site, snap a photo and purchase the desired products. If shoppers want to search for a different color of the same product, they can switch the color option and check for a range of similar items in the same color range. With Re-search on this image option, shoppers can narrow down on the existing search results and make shopping a much more simpler process.

Rakuten's ROI for using ViSenze solutions

Easy Site Navigation And Product Browsing

Increase In Click-Through Rate

Company Profile

  • Rakuten, Inc.is a Japanese electronic commerce and Internet company based in Tokyo, Japan. Its B2B2C(Business to Business to Consumer)  e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales
  • Rakuten Ichiba offers more than 95 million products from about 40,000 merchants.It has more than 75 million users in Japan and generates more than $26 Billion dollars in Sales
  • Rakuten Group is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania.

Their Challenge

As products on the e-commerce site are uploaded by different merchants, Rakuten Ichiba wanted to make different merchant products more discoverable for the shoppers. They wanted to make the Rakuten Ichiba site more fashion oriented.


Uses ViSenze technology to power:


Allows shoppers to upload a photo in order to search for exact or similar products on the platform using color search.

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