Presents visually similar product recommendations on product pages in order to increase engagement rate.
ZALORA has a catalog of more than 200,000 items on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they are looking for.
By implementing a You May Also Like section on their website, powered by ViSenze visual tech, ZALORA's customers can explore similar products to the one they are looking at.
These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices.
"ViSenze truly espouses a blend of innovation and smart technology. Their solution is simple to understand, easy to use and delivers the results we need."
Regional Director at ZALORA Southeast Asia