Shopper selects or clicks an image
Image sent to ViSenze API
ViSenze API analyzes the contents of the image
Information on what’s in the image sent back
Deliver similar results based on info received from ViSenze
Enable shoppers to discover products they are already inspired to buy
“75% of younger shoppers want visual search functionality to be integrated into their purchase journey” – Redshift Research
Uniqlo uses ViSenze's Search by Image to enable shoppers to take a photo of an item in store and search online.
This eliminates ineffective and time consuming keyword guessing attempts during the product search and discovery process on uniqlo.co.jp. Instead, shoppers can now just take a photo of an item they see on the aisle, and look for matching items in UNIQLO’s online and offline stores.
Rakuten implemented the Search by Image solution from Visenze to enable users with better product discoverability. By introducing the new capability on its site, the company gave its mobile users the ability to use images or screenshots of products, instead of text, to search for visually similar products. In addition to search and discoverability, Rakuten also enhanced its recommendation engine by enabling the option to narrow down search by enabling search by color.
PatSnap is used by R&D, IP and business intelligence teams to search and analyze documents—including 120+ million patents—containing data on how companies worldwide are innovating.
Unlike online commerce, PatSnap uses ViSenze solutions to help power a unique online experience for its customers, helping them search and analyze intellectual property assets to power research and development.
Caratlane is one of India’s leading online jewellery stores and uses ViSenze Visually Similar Product Recommendations to power Find Similar recommendations on its website. Consumers can explore similar products to the one they are looking at as these recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices and complete the purchase.
Zalora, one of the fastest growing fashion retailers in Asia, uses Visually Similar Product Recommendations and Search by Image to help shoppers effectively discover more than 200,000 items on their site.
The use of Artificial Intelligence powered image recognition helped Zalora improve user experience and engagement on their website and mobile app.
Hipvan is Singapore's favorite online furniture mall for stylish designs, quality products at honest prices.
By implementing Search By Image from ViSenze Hipvan saw an increase of 121% in engagement rate for shoppers who used the new functionality. In addition, shoppers who searched using an image were 2.7x more likely to convert. Hipvan was also able to improve marketing ROI as they reduced cost per impression by 32% by advertising the new app functionality
“We’re reaching a point where it’s natural for consumers to snap pictures and use them in an ongoing dialogue with family and friends, and we see that in commerce as well,”
Source: eMarketer Visual Commerce 2017 Report