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ViSenze Blog

A Picture is Worth a Thousand Words Bucks!

Posted by ViSenze on Jan 5, 2017 11:36:53 AM

 

This article is a guest post written by Samir Palnitkar, the President at ShopSocially.

How YOU should be using visual commerce to take your business to the next level

People today are more than willing...even eager...to share photos online. This is the age of the selfie stick, Instagram, Facebook, Snap Chat, You Tube, Pinterest, and all things visual and viral.

Just take two social media sites for example: Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook.

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Topics: E-commerce

Peeking into the world of visual-based shopping AI - Teaching computers to see and understand eyewear for the first time

Posted by Clara Lu on Sep 26, 2016 1:35:00 PM

On e-commerce sites, the current product discovery process using keyword search is broken. People are unable to find what they like because they do not know the specific keywords to search for these products.

Shoppers need a visual-driven search and discovery experience to find the items they’d like to buy with just images, as keyword search is not enough.

Essilor, the world leader for corrective lenses with revenues over $6 billion and operating in over 62 countries, is the first company in the eyewear industry to launch a visual-only shopping experience platform for consumers - with the help of AI.

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Topics: E-commerce, Deep learning

How social discovery can power your e-commerce sales

Posted by ViSenze on May 20, 2016 2:24:10 PM

E-commerce sales and referral through social media sites are gaining ground much faster than other channels.

According to a recently published Business Insider Intelligence report, the number of e-commerce referrals through social media was recorded at almost 200% in the first quarter of 2015 compared to the same period in 2014.

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Topics: E-commerce

Content driven commerce: What consumers really want

Posted by ViSenze on May 19, 2016 11:59:43 AM

In the past, people sought e-commerce companies whenever they wanted to buy things online. Today, it’s the e-commerce companies themselves who reach out to customers.

Traditional marketing channels such as TV commercials, radio advertisements, telemarketing, email blasts and cold calling are not as effective as they were before, and so organizations are looking at new ways to attract shoppers.

One of these is through quality content.

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Topics: E-commerce

3 Ways conversational commerce is affecting the way we sell

Posted by ViSenze on May 18, 2016 10:43:04 AM

Chat and messaging apps have already surpassed social media in terms of monthly active users.

According to a report by Business Insider Intelligence, the number of chat and messaging app users was recorded at around 2.9 billion in the third quarter of 2015, compared to social media’s 2.4 billion during the same period.

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Topics: E-commerce

Why hyper-personalization is no longer an e-commerce fantasy

Posted by ViSenze on May 3, 2016 3:47:16 PM

Reaching audiences and getting information from them used to be a slow, inefficient and inaccurate process for e-commerce businesses.

As the industry evolved along with advancements in the social media scene, companies were able to start a personalized approach to selling their products- right down to sneding out specific messages to specific market segments.

And as tech innovations and e-commerce are becoming even more intertwined, "hyper-personalization" is fast turning into reality.

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Topics: E-commerce

5 Great social commerce sites you can learn from

Posted by ViSenze on Apr 12, 2016 3:22:35 PM

Social commerce is a new, expanding strategy for e-commerce sites - and it’s only gaining ground.

First coined in 2005 by Yahoo as a way to measure product interest and metrics from their customer base, social commerce has evolved to a more defined set of characteristics over the years. But what exactly is it?

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Topics: E-commerce

Swipers and Searchers: How to optimize your mobile e-commerce platform for both

Posted by ViSenze on Mar 7, 2016 5:46:16 PM

Statistics portal Statista predicts that the mobile retail commerce sales will hit 31 billion dollars by 2017, from 8 billion in 2012.

With more consumers looking to their mobile devices for browsing and purchasing products online, the mobile e-commerce market is fast becoming a necessary way to push your products online.

But who exactly are your mobile e-commerce audience?

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Topics: E-commerce

Computer vision technology for e-commerce: Build or buy?

Posted by Clara Lu on Mar 3, 2016 3:11:05 PM

As visual technology gains more mainstream attention in the e-commerce market, more and more companies are thinking of implementing this technology on their platforms.

Following hot on the heels of this trend comes the important question - Should you develop the technology yourself, or buy a plug-and-play solution from a visual tech provider?

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Topics: E-commerce

What’s next for video commerce in 2016?

Posted by Adelina Peltea on Feb 24, 2016 5:26:03 PM

Video commerce, the practice of allowing consumers to shop products they spot in a video via clickable links whilst watching, has been around for a few years already.

Embraced mainly by brands so far, time has come for e-commerce businesses with larger and faster moving inventories to rip the benefits of shoppable videos too, in a more cost-effective and scalable way.

2016 seems to be the year when we’ll see content to commerce happening at scale: e-commerce will be able to tap into the existing content out there and place their products in relevant contexts, and content publishers will be able to monetise their assets.

Read on to see why and how. 

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