A customer centric approach is undeniably the prime concern for retailers. And in order to deliver amazing customer experience, brands are always searching for innovative new ways to maintain communication with their customers. Chatbots, social media, email… these are just some of the things that brands have incorporated to assure convenience and accessibility of e-commerce channels. Yet,
Taxonomy is commonly referred to as the classification of things. In retail, taxonomy discerns the name of an item, its classification, and organizes items by its primary and secondary search characteristics. In an ideal world, taxonomies utilized by retailers should allow customers to easily and quickly locate products that they are looking for while browsing. Interestingly, when developed
The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.
Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered
Decorating a new home or renovating an existing place is not an easy task, to say the least. What usually starts off as a journey towards creating a dream living space soon becomes an insurmountable challenge. Often because the process turns out to be more expensive, time consuming and tiring than anticipated.
Compare the shopping landscape of today to that of fifteen, ten, or even five years ago and you’ll find a completely different ecosystem today. It is, therefore, not surprising for many to question if brick-and-mortar stores will ever disappear sometime in the future due to the prevalence of online shopping. This could be true to a certain extent, but is very improbable for the broader market
Given that the sales of fashionable footwear is climbing by the billion every year and that men are spending nearly as much money on shoes as women are, shoe retailers ought to think about how they can further capitalize on this demand. Notably, one of the biggest trends in the market for footwear today is shoe customization.
The Internet is a highly visual space where billions of people gather; a free-flowing space for ever-growing opinions and user generated content. Undoubtedly, social media platforms were a major turnin point in the history of the Internet - the years between 2004 and 2011 saw the public swarming towards joining social media platforms such as Facebook, Instagram, YouTube, Snapchat, and
Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.