ViSenze Blog

How Artificial Intelligence Can Ease The Taxing Shoe Customization Process

Posted by ViSenze 20-March-2018

Given that the sales of fashionable footwear is climbing by the billion every year and that men are spending nearly as much money on shoes as women are, shoe retailers ought to think about how they can further capitalize on this demand. Notably, one of the biggest trends in the market for footwear today is shoe customization.

Online Retail And The Power Of User Generated Content

Posted by ViSenze 14-March-2018

The Internet is a highly visual space where billions of people gather; a free-flowing space for ever-growing opinions and user generated content. Undoubtedly, social media platforms were a major turnin  point in the history of the Internet - the years between 2004 and 2011 saw the public swarming towards joining social media platforms such as Facebook, Instagram, YouTube, Snapchat, and

AI In E-Commerce -- Predictions For 2018

Posted by Oliver Tan 05-February-2018

2017 welcomed big developments in artificial intelligence (AI) technology. For example, companies like Pinterest, Google and Bing launched visual search capabilities, Amazon invested heavily in voice-activated systems like Echo and Facebook leveraged AI to detect mental illness.

AI Will Unlock The Value Of Mobile Images

Posted by Oliver Tan 18-December-2017

Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.

Recommender Systems Can Make Or Break Your Business

Posted by ViSenze 17-November-2017

Twenty four varieties of jam on day one, versus just six the next day proved that confronted with too many choices customers would rather not buy at all. The famous jam survey was conducted by psychologists Sheena Iyengar and Mark Lepper in 2000. Everyone who sampled the jams was provided with a $1 coupon. While more people nibbled on day one, it was the ones with just six jams to choose from

The New Retail Experience: Merging Touchpoints For Success

Posted by Oliver Tan 19-October-2017

On a daily basis, readers are inundated with headlines about the impending “retail apocalypse” that brings with it dwindling foot traffic, store closures and the ultimate elimination of brick-and-mortar shopping. And though this might hold true for some legacy brands that have overextended their footprint throughout the years, it remains an unlikely scenario for the broader market. The rise of

Festival Fashion: Retail’s Greatest Opportunity and How to Tap Into It

Posted by Oliver Tan 31-August-2017

Throughout history, music festivals have driven social and cultural revolutions. Events like Woodstock promoted “peace and music” in a time of political unrest and others like Live Aid drew attention to humanitarian crises on a global scale. And though some of today’s festivals tout worthwhile causes to their lineups, something far different is drawing people into their venues today - fashion.

The Economics Of Fashion Retail: Improving The Bottom Line With Machine Learning

Posted by Oliver Tan 03-July-2017

This article was originally published in Forbes on 16th May 2017.

If you are a fashion retailer who is unfamiliar with machine learning, your education needs to start now.

How Does A Machine Learn?

Posted by Oliver Tan 07-June-2017

This article was originally published in Forbes on 2nd May 2017.

The idea of machine learning sounds like a science fiction thriller or action movie where a computer takes over the world. It rarely goes well for the humans (remember I, Robot?). Machine learning is a form of artificial intelligence, and if you ask a computer scientist, you will get a highly technical answer that involves

What will drive success for online publishers in 2017

Posted by Anmol Arora 18-May-2017

This year has been all about brand safety, transparency and finding the money in distributed publishing. Facebook and Google are now attracting almost 85% of the new digital ad spends with platforms like Snapchat becoming media outlets on their own. For publishers, the focus is to strike a balance between publishing on platforms in a sustainable, profitable way and to keep a direct

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