In the past, people sought e-commerce companies whenever they wanted to buy things online. Today, it’s the e-commerce companies themselves who reach out to customers. Traditional marketing channels such as TV commercials, radio advertisements, telemarketing, email blasts and cold calling are not as effective as they were before, and so organizations are looking at new ways to attract shoppers.
Chat and messaging apps have already surpassed social media in terms of monthly active users. According to a report by Business Insider Intelligence, the number of chat and messaging app users was recorded at around 2.9 billion in the third quarter of 2015, compared to social media’s 2.4 billion during the same period.
Reaching audiences and getting information from them used to be a slow, inefficient and inaccurate process for e-commerce businesses. As the industry evolved along with advancements in the social media scene, companies were able to start a personalized approach to selling their products- right down to sneding out specific messages to specific market segments.
And as tech innovations and
Social commerce is a new, expanding strategy for e-commerce sites - and it’s only gaining ground. First coined in 2005 by Yahoo as a way to measure product interest and metrics from their customer base, social commerce has evolved to a more defined set of characteristics over the years. But what exactly is it?
Statistics portal Statista predicts that the mobile retail commerce sales will hit 31 billion dollars by 2017, from 8 billion in 2012. With more consumers looking to their mobile devices for browsing and purchasing products online, the mobile e-commerce market is fast becoming a necessary way to push your products online. But who exactly are your mobile e-commerce audience?
As visual technology gains more mainstream attention in the e-commerce market, more and more companies are thinking of implementing this technology on their platforms. Following hot on the heels of this trend comes the important question - Should you develop the technology yourself, or buy a plug-and-play solution from a visual tech provider? You have probably thought about this and came up
Video commerce, the practice of allowing consumers to shop products they spot in a video via clickable links whilst watching, has been around for a few years already. Embraced mainly by brands so far, time has come for e-commerce businesses with larger and faster moving inventories to rip the benefits of shoppable videos too, in a more cost-effective and scalable way.2016 seems to be the year
Buy buttons on social media platforms are rapidly becoming more commonplace - in fact, they just might be the future of e-commerce shopping. With users spending about 1.72 hours a day on social media (accounting for 28% of online activity), social media as an avenue for e-commerce is looking more and more likely as companies scramble to stabilize their conversion rates.
Within the past two
More e-commerce businesses have been setting up physical locations aside their online hubs to cater to an ever-changing market, realizing that despite the flexibility and wide platform found on the internet, the physical realm of retail still holds considerable power. Online giants such as Amazon and Google have already set up brick-and-mortar stores to sell their wares, preview their latest
Video commerce - the practice of using video content to promote, sell and support products or services online - is becoming a bigger and bigger part of consumers' purchase journeys. Nowadays, the play button is the most compelling call-to-action on the web. In fact, research has found that 50% of online video was accountable for 50% of all mobile traffic, and internet networking giant Cisco