ViSenze Blog

How Digital Convergence Changed Consumers

Posted by Oliver Tan 09-April-2018

The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.

Computer Vision for Intellectual Property Search

Posted by ViSenze 05-April-2018

Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered

Computer Vision Is Transforming The Home Decor And Furniture Industry

Posted by ViSenze 28-March-2018

Decorating a new home or renovating an existing place is not an easy task, to say the least. What usually starts off as a journey towards creating a dream living space soon becomes an insurmountable challenge. Often because the process turns out to be more expensive, time consuming and tiring than anticipated.

Will brick-and-mortar stores ever disappear? Not likely, but the next move should be to bridge the gap between physical and online shopping.

Posted by ViSenze 26-March-2018

Compare the shopping landscape of today to that of fifteen, ten, or even five years ago and you’ll find a completely different ecosystem today. It is, therefore, not surprising for many to question if brick-and-mortar stores will ever disappear sometime in the future due to the prevalence of online shopping. This could be true to a certain extent, but is very improbable for the broader market

How Artificial Intelligence Can Ease The Taxing Shoe Customization Process

Posted by ViSenze 20-March-2018

Given that the sales of fashionable footwear is climbing by the billion every year and that men are spending nearly as much money on shoes as women are, shoe retailers ought to think about how they can further capitalize on this demand. Notably, one of the biggest trends in the market for footwear today is shoe customization.

Online Retail And The Power Of User Generated Content

Posted by ViSenze 14-March-2018

The Internet is a highly visual space where billions of people gather; a free-flowing space for ever-growing opinions and user generated content. Undoubtedly, social media platforms were a major turnin  point in the history of the Internet - the years between 2004 and 2011 saw the public swarming towards joining social media platforms such as Facebook, Instagram, YouTube, Snapchat, and

AI In E-Commerce -- Predictions For 2018

Posted by Oliver Tan 05-February-2018

2017 welcomed big developments in artificial intelligence (AI) technology. For example, companies like Pinterest, Google and Bing launched visual search capabilities, Amazon invested heavily in voice-activated systems like Echo and Facebook leveraged AI to detect mental illness.

AI Will Unlock The Value Of Mobile Images

Posted by Oliver Tan 18-December-2017

Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.

Recommender Systems Can Make Or Break Your Business

Posted by ViSenze 17-November-2017

Twenty four varieties of jam on day one, versus just six the next day proved that confronted with too many choices customers would rather not buy at all. The famous jam survey was conducted by psychologists Sheena Iyengar and Mark Lepper in 2000. Everyone who sampled the jams was provided with a $1 coupon. While more people nibbled on day one, it was the ones with just six jams to choose from

The New Retail Experience: Merging Touchpoints For Success

Posted by Oliver Tan 19-October-2017

On a daily basis, readers are inundated with headlines about the impending “retail apocalypse” that brings with it dwindling foot traffic, store closures and the ultimate elimination of brick-and-mortar shopping. And though this might hold true for some legacy brands that have overextended their footprint throughout the years, it remains an unlikely scenario for the broader market. The rise of

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