This year has been all about brand safety, transparency and finding the money in distributed publishing. Facebook and Google are now attracting almost 85% of the new digital ad spends with platforms like Snapchat becoming media outlets on their own. For publishers, the focus is to strike a balance between publishing on platforms in a sustainable, profitable way and to keep a direct
With the introduction of one new feature, Pinterest has become the world’s preeminent platform for visual search. But let’s start at the beginning. If you aren’t one of the 151 million people around the world using Pinterest, I will describe it: It is a social network for images. It is also arguably the world’s most popular destination for visual discovery. “Pinners,” as Pinterest users are
This article is a guest post written by Samir Palnitkar, the President at ShopSocially.
The question remains, how can I use visual commerce to take my business to the next level? People are more than willing, even eager, to share photos online. After all, we're living in the age of selfie sticks, Instagram, Facebook, Snapchat, YouTube, Pinterest, and all things visual and viral. Just take two
Product discovery using keyword search is less than efficient, to say the least. People are often unable to find what they like because they do not know the specific keywords to search for these products, or, at times, products are not tagged accurately enough to match keywords. Shoppers need a visual-driven search and discovery experience to find the items they’d like to buy with just images,
This article written by the ViSenze team originally appeared on e27.
The figures are clear and disconcertingA study was done in 2014 based on LinkedIn data to see what percentage of women work in software engineering across industries. Whatever industry you look at, the number of female engineers is bleak.
It's no news that referrals from social media sites is one of the most crucial channels for online sales. According to a recently published Business Insider Intelligence report, the number of e-commerce referrals through social media was recorded at almost 200% in the first quarter of 2015 compared to the same period in 2014. Internet Retailer in its 2015 Social Media 500 report also said that
In the past, people sought e-commerce companies whenever they wanted to buy things online. Today, it’s the e-commerce companies themselves who reach out to customers. Traditional marketing channels such as TV commercials, radio advertisements, telemarketing, email blasts and cold calling are not as effective as they were before, and so organizations are looking at new ways to attract shoppers.
Chat and messaging apps have already surpassed social media in terms of monthly active users. According to a report by Business Insider Intelligence, the number of chat and messaging app users was recorded at around 2.9 billion in the third quarter of 2015, compared to social media’s 2.4 billion during the same period.
Reaching audiences and getting information from them used to be a slow, inefficient and inaccurate process for e-commerce businesses. As the industry evolved along with advancements in the social media scene, companies were able to start a personalized approach to selling their products- right down to sneding out specific messages to specific market segments.
And as tech innovations and
Social commerce is a new, expanding strategy for e-commerce sites - and it’s only gaining ground. First coined in 2005 by Yahoo as a way to measure product interest and metrics from their customer base, social commerce has evolved to a more defined set of characteristics over the years. But what exactly is it?
