Society is highly dependent on mobile devices, opening up many doors for retailers and brands to capitalize on the data their use offers. Consumers in the U.S. now spend an average of five hours a day on mobile devices, and advertisers are spending more than $70 billion in mobile advertising in order to reach them.
Twenty four varieties of jam on day one, versus just six the next day proved that confronted with too many choices customers would rather not buy at all. The famous jam survey was conducted by psychologists Sheena Iyengar and Mark Lepper in 2000. Everyone who sampled the jams was provided with a $1 coupon. While more people nibbled on day one, it was the ones with just six jams to choose from
On a daily basis, readers are inundated with headlines about the impending “retail apocalypse” that brings with it dwindling foot traffic, store closures and the ultimate elimination of brick-and-mortar shopping. And though this might hold true for some legacy brands that have overextended their footprint throughout the years, it remains an unlikely scenario for the broader market. The rise of
Throughout history, music festivals have driven social and cultural revolutions. Events like Woodstock promoted “peace and music” in a time of political unrest and others like Live Aid drew attention to humanitarian crises on a global scale. And though some of today’s festivals tout worthwhile causes to their lineups, something far different is drawing people into their venues today - fashion.
This article was originally published in Forbes on 16th May 2017.
If you are a fashion retailer who is unfamiliar with machine learning, your education needs to start now.
This article was originally published in Forbes on 2nd May 2017.
The idea of machine learning sounds like a science fiction thriller or action movie where a computer takes over the world. It rarely goes well for the humans (remember I, Robot?). Machine learning is a form of artificial intelligence, and if you ask a computer scientist, you will get a highly technical answer that involves
This year has been all about brand safety, transparency and finding the money in distributed publishing. Facebook and Google are now attracting almost 85% of the new digital ad spends with platforms like Snapchat becoming media outlets on their own. For publishers, the focus is to strike a balance between publishing on platforms in a sustainable, profitable way and to keep a direct
With the introduction of one new feature, Pinterest has become the world’s preeminent platform for visual search. But let’s start at the beginning. If you aren’t one of the 151 million people around the world using Pinterest, I will describe it: It is a social network for images. It is also arguably the world’s most popular destination for visual discovery. “Pinners,” as Pinterest users are
This article is a guest post written by Samir Palnitkar, the President at ShopSocially.
The question remains, how can I use visual commerce to take my business to the next level? People are more than willing, even eager, to share photos online. After all, we're living in the age of selfie sticks, Instagram, Facebook, Snapchat, YouTube, Pinterest, and all things visual and viral. Just take two
Product discovery using keyword search is less than efficient, to say the least. People are often unable to find what they like because they do not know the specific keywords to search for these products, or, at times, products are not tagged accurately enough to match keywords. Shoppers need a visual-driven search and discovery experience to find the items they’d like to buy with just images,
