ViSenze Blog

Fewer clicks, higher sales: Shorten your ecommerce buying process

Posted by ViSenze 04-February-2016

The ecommerce industry continues to progress further with the rapid development of technology, but there are some age-old barriers that retailers need to overcome. A major finding in this Business Insider report asserts that approximately $4 trillion worth of merchandise were abandoned in online shopping carts in 2014, and about 63% of that is potentially recoverable by savvy online retailers.

4 Ways to lead the buyer’s journey with user-generated content

Posted by ViSenze 27-January-2016

Recent e-commerce trends have cemented the fact that the buyer’s journey has transformed from a passive, linear process to an interactive adventure for online customers, aptly referred to as the age of the consumer.

Whereas the buyer’s journey used to be dictated by brands before, consumers are now taking control of their personalized purchasing cycle. With billions of online users immersed in

4 Solid facts on how men shop for fashion online

Posted by ViSenze 15-January-2016

It's no news online shopping is a popular sport for both men and women. However, men have been surpassing women when making purchases on the Web (surprise surprise)! In fact, according to a CNBC report, men tend to outspend the ladies by 20 to 30 percent per transaction, and it’s not music or gadgets that are leading the online shopping trend for men; rather, it’s menswear and accessories that

Visual search just got smarter: Introducing our Automatic Object Recognition feature

Posted by ViSenze 11-January-2016

With our newly launched Automatic Object Recognition feature, your users no longer have to crop an image query to focus on an item within the image, or manually select the product category in which to search.

E-commerce in India - pushing the boundaries of technology innovation

Posted by ViSenze 08-January-2016

With 2016 projections of 67% year-on-year growth in e-commerce revenues and 11% year-on-year growth in number of mobile internet users, India is one of the hottest e-commerce markets at the moment. As ViSenze is working with renowned e-commerce players in India like Flipkart, Caratlane, Bluestone and Roposo, we’ve asked our Business Development colleagues, Vasanth Raju and Raj Sawhney, to help

Jewelry e-commerce learning points from India's leaders Caratlane and Bluestone

Posted by ViSenze 06-January-2016

With a global growing jewelry market expected to reach a total of $272B in sales by 2020, and customers more and more comfortable with online shopping even for big ticket purchases, jewelry e-commerce is starting to shine on like never before.

Three tech trends propelling London fashion tech startups to the top

Posted by ViSenze 28-December-2015

London, one of the world’s Big Four fashion capitals, is getting more and more renowned for its successful fashion tech startup scene. And it fully deserves its geek-chic crown.

En vogue companies like Asos, Farfetch, Net A Porter, Lyst and Thread, all born and bred in London, have proven that success comes from adopting tech innovation that leads to great user experience.

Going visual: The new way to optimize e-commerce onsite search

Posted by ViSenze 23-December-2015

As your e-commerce site or mobile app steadily gain visitors, an important question you need to answer at this point is:

How can you bridge the gap between your customers and the products you present?

Google Cloud Vision API and its impact on the image recognition industry - an interview with Guangda Li, Co-founder & CTO at ViSenze

Posted by ViSenze 08-December-2015

This article features an interview with our Co-Founder & CTO that was originally published on Kaptur Magazine on 4th Dec 2015. 

Google has recently launched its Cloud Vision API, making it easier for companies to build all sorts of applications using its image recognition. Even more, Google is offering it for free to begin with. This puts the whole image recognition industry into a different

Making images shoppable with visual search

Posted by Oliver Tan 26-November-2015

This article written by Oliver Tan, Co-Founder and CEO at ViSenze, was originally published on CampaignAsia on 13th November 2015.  The world of “Buyable Pins” and “Shop Now” buttons just got more exciting this week with social discovery engine, Pinterest, announcing their new “crazy-fun” visual search.

Years after visual search was implemented in ecommerce, this visual commerce feature

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