ViSenze Blog

Jewelry e-commerce learning points from India's leaders Caratlane and Bluestone

Posted by ViSenze 06-January-2016

With a global growing jewelry market expected to reach a total of $272B in sales by 2020, and customers more and more comfortable with online shopping even for big ticket purchases, jewelry e-commerce is starting to shine on like never before.

Three tech trends propelling London fashion tech startups to the top

Posted by ViSenze 28-December-2015

London, one of the world’s Big Four fashion capitals, is getting more and more renowned for its successful fashion tech startup scene. And it fully deserves its geek-chic crown.

En vogue companies like Asos, Farfetch, Net A Porter, Lyst and Thread, all born and bred in London, have proven that success comes from adopting tech innovation that leads to great user experience.

Going visual: The new way to optimize e-commerce onsite search

Posted by ViSenze 23-December-2015

As your e-commerce site or mobile app steadily gain visitors, an important question you need to answer at this point is:

How can you bridge the gap between your customers and the products you present?

Google Cloud Vision API and its impact on the image recognition industry - an interview with Guangda Li, Co-founder & CTO at ViSenze

Posted by ViSenze 08-December-2015

This article features an interview with our Co-Founder & CTO that was originally published on Kaptur Magazine on 4th Dec 2015. 

Google has recently launched its Cloud Vision API, making it easier for companies to build all sorts of applications using its image recognition. Even more, Google is offering it for free to begin with. This puts the whole image recognition industry into a different

Making images shoppable with visual search

Posted by Oliver Tan 26-November-2015

This article written by Oliver Tan, Co-Founder and CEO at ViSenze, was originally published on CampaignAsia on 13th November 2015.  The world of “Buyable Pins” and “Shop Now” buttons just got more exciting this week with social discovery engine, Pinterest, announcing their new “crazy-fun” visual search.

Years after visual search was implemented in ecommerce, this visual commerce feature

Flipkart pushes the limits of mobile web shopping with Flipkart Lite

Posted by ViSenze 26-November-2015

Like “athleisure” fashion or salted caramel, Indian e-commerce giant Flipkart’s new mobile website is a boon to consumers as it offers the best of two worlds. Called Flipkart Lite, the site combines the rivalling realms of mobile apps and the mobile web. Launched on 9th November 2015 and heralded as the first of its kind in the world, the site gives an app-like shopping experience without

3 ecommerce solutions to make your business stand out in 2016

Posted by Adelina Peltea 17-November-2015

The ecommerce industry is getting hotter and hotter. In the last 5 years, investors poured into it $30.3 billion, out of which a third happened in 2014 alone, according to CBinsights. That means the competition between ecommerce businesses is fierce. Hence every player is on the lookout for ecommerce solutions to make the business stand out and get ahead of competition in other ways than

Future-proofing e-commerce apps

Posted by ViSenze 09-November-2015

Following our previous blog post on the ongoing debate between the mobile web and mobile app - and how this battle is going obsolete in 2016, Will Lindemann, Director of Growth at Branch Metrics has contributed this guest post on how to utilize innovative mobile technologies to reap massive rewards for your organization.

 

For shopping companies and lifestyle brands, the days of “betting on

How to evaluate visual search technology providers for an e-commerce business

Posted by ViSenze 02-November-2015

A Guide To Avoid Disappointment

With visual search as a gleaming new, promising and innovative technology, we understand that evaluating different providers can be an overwhelming task.

Having helped top e-commerce players in Asia such as Flipkart, Patsnap, Caratlane, Zalora, and Lazada implement visual search technology to their platforms, we understand the kind of questions you have when it

The ROI of using visual search technology for e-commerce

Posted by ViSenze 02-November-2015

You’ve heard about the Loch Ness Monster, right? Or of any other cryptids or mythical creatures - say, the Big Foot, the Kraken, mermaids? Now, measuring the ROI (return on investment) for the implementation of a new technology for your company may seem like one of these creatures - stuff that everyone talks about but no one has ever captured successfully.

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