ViSenze Blog

How Visual Search has transformed the modern shopping experience

Posted by ViSenze 21-March-2019

A new customer shops at your online store. Do you know how they got there?

 

A few years ago, the obvious answer may have been an ad or a friend’s recommendation. These days, though, the path buyers take to reach your store is no longer as straightforward. The consumer decision journey, says McKinsey, now looks like a looping circular route with several touchpoints, rather than a simple,

ViSenze lands $20m Series C Funding

Posted by ViSenze 22-February-2019

ViSenze Raises $20 Million Series C to Further Advance the Adoption and Impact of Visual Commerce for Retailers and Smartphone Manufacturers

 

This week was a momentous and historical day for all of us here at ViSenze as we announced a total of $20 million raised in Series C funding. Gobi Partners, a venture capital firm focusing on innovative technologies in China, Hong Kong, and Southeast

Demystifying Machine Learning Model Development

Posted by ViSenze 29-August-2018

Do you want to train your own model on a customised AI model rather than starting from scratch?

 

As Artificial Intelligence usage increases across industries from security to healthcare, there is a matching upsurge in novel use cases that traditional out-of-box solutions can no longer answer to.

How Matahari Mall embraced AI in face of changing consumer behaviour

Posted by ViSenze 27-August-2018

PwC’s 2018 Global Consumer Insights Survey revealed that, when it comes to finding inspiration, social media has become the biggest source for new-age consumers, with 37% turning to social networks, and an additional 20% turning to visual social networks. A key player in this trend, Indonesia is becoming the social media capital of the world: in a survey by GlobalWebIndex on social media usage

The Road To Video Monetization

Posted by ViSenze 02-May-2018

The time for publishers to derive new revenue from popular content formats has come. You may ask, why at this moment? What has changed? First off, visual formats - in particular video content - has exploded in popularity. Second, consumers are wholly embracing the online revolution and are purchasing more products online than ever before. Third, consumers are ready to 

Customer Experience Is Improving Because of Artificial Intelligence

Posted by ViSenze 19-April-2018

A customer centric approach is undeniably the prime concern for retailers. And in order to deliver amazing customer experience, brands are always searching for innovative new ways to maintain communication with their customers. Chatbots, social media, email… these are just some of the things that brands have incorporated to assure convenience and accessibility of e-commerce channels. Yet,

Inconsistent Taxonomies Result In Underwhelming Search Experiences

Posted by ViSenze 12-April-2018

Taxonomy is commonly referred to as the classification of things. In retail, taxonomy discerns the name of an item, its classification, and organizes items by its primary and secondary search characteristics. In an ideal world, taxonomies utilized by retailers should allow customers to easily and quickly locate products that they are looking for while browsing. Interestingly, when developed

How Digital Convergence Changed Consumers

Posted by Oliver Tan 09-April-2018

The advent and evolution of social media changed both legacy technologies and the way consumers use them. The camera, previously used to simply snap pictures or record videos for personal use, has become the lifeblood of every major digital platform. It now turns everyday users into content creators, allowing them to share visually-inspiring images with friends and followers across platforms.

Computer Vision for Intellectual Property Search

Posted by ViSenze 05-April-2018

Picture this: a world where all kinds of IP - ranging from trademarks, patents and logos to historic imagery and microfiche - can be looked up effortlessly without the hassle of codes, queries, or keyword search. Even more, the anxiety of human coding errors can also be eliminated from the process. The good news? This reality in the realm of IP search is not at all far-fetched as AI-powered

Computer Vision Is Transforming The Home Decor And Furniture Industry

Posted by ViSenze 28-March-2018

Decorating a new home or renovating an existing place is not an easy task, to say the least. What usually starts off as a journey towards creating a dream living space soon becomes an insurmountable challenge. Often because the process turns out to be more expensive, time consuming and tiring than anticipated.

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