Like “athleisure” fashion or salted caramel, Indian e-commerce giant Flipkart’s new mobile website is a boon to consumers as it offers the best of two worlds. Called Flipkart Lite, the site combines the rivalling realms of mobile apps and the mobile web. Launched on 9th November 2015 and heralded as the first of its kind in the world, the site gives an app-like shopping experience without
The ecommerce industry is getting hotter and hotter. In the last 5 years, investors poured into it $30.3 billion, out of which a third happened in 2014 alone, according to CBinsights. That means the competition between ecommerce businesses is fierce. Hence every player is on the lookout for ecommerce solutions to make the business stand out and get ahead of competition in other ways than
Following our previous blog post on the ongoing debate between the mobile web and mobile app - and how this battle is going obsolete in 2016, Will Lindemann, Director of Growth at Branch Metrics has contributed this guest post on how to utilize innovative mobile technologies to reap massive rewards for your organization.
For shopping companies and lifestyle brands, the days of “betting on
A Guide To Avoid Disappointment
With visual search as a gleaming new, promising and innovative technology, we understand that evaluating different providers can be an overwhelming task.
Having helped top e-commerce players in Asia such as Flipkart, Patsnap, Caratlane, Zalora, and Lazada implement visual search technology to their platforms, we understand the kind of questions you have when it
You’ve heard about the Loch Ness Monster, right? Or of any other cryptids or mythical creatures - say, the Big Foot, the Kraken, mermaids? Now, measuring the ROI (return on investment) for the implementation of a new technology for your company may seem like one of these creatures - stuff that everyone talks about but no one has ever captured successfully.
2014 was an exciting year in retail. Worldwide, sales hit a record high of $22 trillion. Omnichannel retailing became the norm, the mobile wallet was on the rise, retailers recognized the importance of and started leveraging on Big Data, and brands went after huge opportunities in emerging markets such as Brazil, China and India.
Welcome to the wonderful world of visual search technologyIf you think you’re in need of a crash course on what visual search technology is, its various capabilities and use cases, benefits and more, you’ll be in for a nice surprise. This introductory guide is exactly what you need to know about the software and how to implement it onto your e-commerce platform.
At ViSenze, we get this question a lot: “How is your visual search technology different from what Google is doing?”In fact, we were asked that so often that we have decided to respond with this article.
The highly-anticipated Black Friday is less than a month away. Halfway across the globe, India has already experienced its great Diwali 2015 holiday sale a few weeks ago. And since it is on par or even exceeding Black Friday sales in terms of scale and scope, there are quite a few things US retailers and e-commerce businesses can learn from it.
The future is already here, it is just not evenly distributed yet. In 2015, we witnessed the online fashion store, Myntra, turn app-only. We witnessed early adopters like the social commerce app, Polyvore, explore the rise of rise of deep linking and app indexing that allows app content to be surfaced in search results. And we witnessed the private online shopping club, Beyond The Rack, be